Rouge Campus and Publicis Partner to Help Ontario Students Vent

Rouge Campus and Publicis Toronto have launched a campaign for Good2Talk - a new helpline that helps Ontario post-secondary students deal with the stresses of university and college life. Decal-covered, vent frames were installed in 10 university and college campuses in high traffic areas. The message? Simple. If students need to “vent”, they can call Good2Talk. “Good2Talk is a really...


Rouge Media Group Integrates Digital OOH to its Resto-Bar Network

Rouge Media Group extends media mix with the integration of a DOOH program to provide added frequency to existing campaigns for advertisers in their Resto-Bar network. The DOOH program consists of 1000+ digital screens in 250+ top Resto-Bar venues across Canada. The digital screens broadcast a programming mix that enhances the venue experience for consumers while also enabling advertise...


Rouge Media Group Celebrates 1st Year of US Operations

In October 2012, Rouge expanded its Beauty network into the US, launching in top US markets of New York, Chicago, Los Angeles, San Francisco and Miami. Rouge has established long-term partnerships with over 1000 premium salons and spas. Advertisers to date include Amazon, Nestle and Fox Entertainment. With the significant growth of Rouge Beauty in the US comes several key HR announcements. ...


Rouge Media Group Expands and Realigns Montreal Team

Rouge Media Group continues to grow its Montreal team with the recruitment of both new and returning Rouge staff, as well as several internal promotions. Sara Laverty-Lavoie returns to Rouge as National Account Director, Rouge Campus and Resto-Bar. Sara was previously with Astral Media. Vincent De Meyer is appointed National Account Director, Rouge Campus and Resto-Bar with over three years ...


Rouge Media wins a major decision against Zoom Media by the Court of Appeal of Quebec

Two decisions – Two wins – Versus Newad Media and Zoom Media  Toronto, March 13, 2013 – Rouge Media Group is very pleased with the decision by the Court of Appeal of Quebec, dated March 13, 2013, that has totally granted its appeal against Zoom Media, thus reversing the Superior Court of Quebec’s decision, issued on April 6, 2011, that was forbidding Rouge Media to put its large and at...


Rouge Media Group Appoints New VP of Sales for Quebec & Maritimes

Rouge Media Group is proud to announce the appointment of Paul Desjardins as Vice-President of Sales for the Quebec and Maritimes markets. Desjardins will lead the strategic direction for the sales group for all Rouge Media properties in the Quebec and Maritimes markets.  He is bringing key relationships he has built with both agencies and direct clients after having worked for Leverage, Zoom Med...


Rouge Media wins a major decision in the Court of Appeal of Quebec

Toronto/Montréal, January 23, 2013 – Rouge Media Group is very satisfied with the decision of the Court of Appeal of Quebec issued on (DATE), 2013. "We are truly pleased with this decision that is putting an end to a long and unnecessary litigation. The decision clearly states that we have conducted our business activities for 10 years in full compliance with the law and respect with our net...


Digital Tech-Over Makes Its Way Into New Territory

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It’s an inevitable and organic shift: Technology and its vast array of tools & gadgets are taking over, and popping up in just about every expected, as well as unexpected environment. It’s become the norm to walk into a coffee shop or restaurant [during lunch hour] and spot more than half of the sitters on their smartphones, tablets, and laptops. But, in all fairness, those sleek laptops...


Une histoire de Lockout et de revenus publicitaires

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Eh bien la saison de hockey va finalement pouvoir débuter et, probablement, avec fracas. Bien que la semaine dernière fut très peu active du point de vue média, il est à noter que l’entente de principe de la LNH a su capter à elle seule 11,53% du poids médiatique total, loin devant le mur budgétaire aux États-Unis et la grève de la faim de Theresa Spence, qui avaient reçu respective...


The Perfectly Imperfect Woman

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(Image: Kate Upton - Vogue UK by Alasdair McLellan, January 2013) It’s like the chicken and the egg: advertising pressures women to be thin, yet women consistently show higher response rates to ads with thin models.  Why do we do this to ourselves? Well it’s partially built into our nature. Hundreds of years ago, when food was scarce, plump women were considered the most beautiful while ...


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