Two decisions – Two wins – Versus Newad Media and Zoom Media
Toronto, March 13, 2013 – Rouge Media Group is very pleased with the decision by the Court of Appeal of Quebec, dated March 13, 2013, that has totally granted its appeal against Zoom Media, thus reversing the Superior Court of Quebec’s decision, issued on April 6, 2011, that was forbidding Rouge Media to put its large and attractive advertising billboards in the establishments where Zoom Media has small restroom billboards.
The Court of Appeal explains that 98 percent of Zoom advertising inventory is composed of small advertising billboards (12 x 17 inches) used in restrooms while Rouge is offering its clients very different products, usually giant billboard banners (5 x7 ft.). Zoom exclusivity is therefore limited to restrooms.
“We are very satisfied with this decision which is aligned with the favorable judgment issued on January 23 in the case of Rouge Media versus Newad Media. These two decisions are putting an end to a more than five year old litigation. The latest decision clearly acknowledges, once more, that we have always conducted our business activities in good faith for 10 years, in full compliance with the law and respect of our network partners, advertisers and agencies. Our advertising activities are innovative and beneficial for our partners, without creating any prejudice” said Martin Poitras, president of Rouge Media Group.
Rouge Media will continue to pursue its development plan and growth strategy, which are based on innovative products and the quality of the service it provides clients and partner-establishments.
Since its inception, Rouge Media has offered its clients winning media solutions and activation opportunities to reach their target audiences. Today, Rouge Media has more than 2,000 partners in Canada, including more than 700 establishments in its restaurant-bar network, more than 70 establishments on college and university campuses, more than 700 beauty salons and spas, and some 500-plus websites.
About Rouge Media Inc.
For the past 10 years, Rouge Media Group has developed best-in-class successful media concepts aimed at the 18-to-49 demographic by offering high-quality media spaces and promotional activation opportunities to advertisers and advertising agencies. At the same time, it has supported post-secondary educational institutions, as well as the most popular restaurant-bars and leading beauty salons in the country. With offices in Montréal, Toronto and Vancouver, Rouge Media offers four distinct and unique networks: Campus, Resto-Bar, Digital and Beauty. Rouge Media is an innovator, developing its networks by applying its WIN2 philosophy with advertisers and their consumers, and with its partners in various campaigns.
Rouge Media Group is proud to announce the appointment of Paul Desjardins as Vice-President of Sales for the Quebec and Maritimes markets. Desjardins will lead the strategic direction for the sales group for all Rouge Media properties in the Quebec and Maritimes markets. He is bringing key relationships he has built with both agencies and direct clients after having worked for Leverage, Zoom Media, and RDS, a division of Bell Media.
“Paul is a reputable senior sales and marketing executive within the media industry who brings a proven track record of success working hand in hand with Montreal advertising agencies. Paul has a natural ability to make people confortable and engaged. It is clear to Rouge that successful media suppliers are the ones to propose real business partnerships to advertisers and agencies, not simply cookie cutter media plans. Paul suits the bill and we are proud to have him join our team” says Martin Poitras, President.
For the past 10 years, Rouge Media Group has developed best-in-class successful media opportunities aimed at the 18-to-49 demographic by offering high-quality media spaces and promotional activation opportunities to advertisers and advertising agencies. At the same time, it has supported post-secondary educational institutions, as well as the most popular resto-bars and leading beauty salons in the country. With offices in Montréal, Toronto and Vancouver, Rouge Media offers five distinct and unique networks: Campus, Resto-Bar, Digital, Beauty and Experiential.
Toronto/Montréal, January 23, 2013 – Rouge Media Group is very satisfied with the decision of the Court of Appeal of Quebec issued on (DATE), 2013.
“We are truly pleased with this decision that is putting an end to a long and unnecessary litigation. The decision clearly states that we have conducted our business activities for 10 years in full compliance with the law and respect with our network partners, advertisers and agencies,” said Martin Poitras, president of Rouge Media Group.
Rouge Media will continue to pursue its development plan and growth strategy, which are based on innovative products and the quality of the service it provides clients and partner-establishments.
Since its inception, Rouge Media offers its clients winning media solutions and activation opportunities to reach their target audiences. Rouge Media has five networks comprised of more than 2,000 partners in Canada, including more than 700 establishments in its restaurant-bar network, more than 70 establishments on college and university campuses, more than 700 beauty salons and spas, and some 500-plus websites.
About Rouge Media Inc.
For the past 10 years, Rouge Media Group has developed best-in-class successful media concepts aimed at the 18-to-49 demographic by offering high-quality media spaces and promotional activation opportunities to advertisers and advertising agencies. At the same time, it has supported post-secondary educational institutions, as well as the most popular restaurant-bars and leading beauty salons in the country. With offices in Montréal, Toronto and Vancouver, Rouge Media offers five distinct and unique networks: Campus, Resto-Bar, Digital, Beauty and Experiential. Rouge Media is an innovator, developing its networks by applying its WIN2 philosophy with advertisers and their consumers, and with its partners in various campaigns.
Rouge Media Group expands their Digital network with the launch of a new channel, targeting Music lovers with its recent acquisition of an aggregate of over 200 music and music content sites. Included in the recent acquisition is the music-streaming frontrunner, Songza, as well as 911tabs.com, allthelyrics.com and azchords.com, just to name a few.
Rouge’s new music channel focuses on sites that are based on consumer’s music profile, allowing unique psychographic and behavioural targeting digital media opportunities.
“It’s very exciting to see Rouge Digital’s rapid growth and angle in the digital media marketplace, bridging the gap between our existing campus, and culture & entertainment channels,” says Rouge Media Group Digital Manager, Seema Whig. “Music enhances everyone’s lifestyle and daily activities, this portal allows for brands to be a part of that. Brands are always looking for ways to be more relevant with their messaging; this focus and these partnerships give them that opportunity while also providing a wide reach.”
Rouge Media Group’s Digital network provides clients with best-in-class online opportunities reaching the 18-49 demographic online through four highly targeted and unique digital channels: Campus, Culture & Entertainment, Music, Fashion & Beauty.
For 10 years Rouge Media Group has provided best-in-class media and activation opportunities reaching the 18-49 demographic. Rouge is the first media company in North America to have brought large format murals to strategic indoor spaces, where brands can make big statements.
Rouge Media Group expands their Beauty network through a partnership with 35 salon venues under the Your Space Salon banner all strategically located within the busiest malls across the GTA. Your Space Salons is the largest chain of salons & spas in Ontario, and has been operating within high traffic malls such as The Eaton Centre, TD Centre, BCE Place, Fairview and Sherway Gardens for over 35 years.
“We liked the aspect of having other exciting visuals on the wall, other than the standard, traditional images everyone’s use to seeing in salons,” shared Your Space Salons’ Owner Floriana Ottaviani.
Rouge Media Group launched the first ever OOH large-format media opportunity reaching women 18-49 within the Beauty environment last year. Rouge’s Beauty network currently holds contracts with over 600 hair salons, nail bars and spas to date, and is on track to reach 1,000 venues by the end of the year within major Canadian urban markets.
For 10 years Rouge Media Group has provided best-in-class media and activation opportunities reaching the 18-49 demographic. Rouge is the first media company in North America to have brought large format murals to strategic indoor spaces, where brands can make big statements.
Rouge Media Group’s Beauty network is featured in today’s Toronto Star paper. We couldn’t be more proud of how quickly our Beauty network has expanded in merely a year, and most importantly, how well-received it has been amongst hundreds of beauty venues around the country. We’re thrilled to give brands the opportunity to speak to women in these venues, especially while they are looking and feeling their best, and thus, in an ideal state of mind.
Read our story here: http://www.thestar.com/business/article/1280578–rouge-media-targets-female-consumers-in-salons-and-nail-bars
Rouge Media Group expands their Digital division with the appointment of Seema Whig as Digital Manager.
Seema Whig joins Rouge Media Group with 7+ years of agency experience most recently at Cossette Media and Media Experts where she held the position of Account Director. Seema will now lead the Rouge Digital sales team in addition to facilitating the growth of strategic partnerships and acquisitions.
“Seema’s strategic and forward-thinking has proved to be one of her strongest assets that will be vital in continuing to build and elevate Rouge Media Group’s digital platform,” shared Alison Jacobs, Rouge Media Group’s Vice President and Director of Rouge Beauty and Rouge Digital.
Rouge Media Group’s digital network provides clients with best-in-class online opportunities reaching the 18-49 demographic online through four highly targeted and unique digital channels: Nightlife Culture, Campus, Sports and Beauty.
In order to maintain a market leadership position on Canadian campuses, Rouge Media Group has recently renewed many of their long-term agreements with top Canadian Universities. Renewals include: University of Toronto, York University, Ryerson University, University of Western Ontario, University of Montreal, University of Quebec at Montreal, Concordia University, McGill University, University of Alberta, University of British Columbia, British Columbia Institute of Technology and Simon Frasier University.
“Renewing our long-term agreements with key Canadian Campuses is one step to ensure we provide advertisers and marketers with a one-stop solution to connect with Canada’s post-secondary students,” says Martin Poitras, President and Founder of Rouge Media Group. “In addition to securing long-term renewals for all media offerings and special event/promotional access rights, we’ve been actively signing up additional post-secondary schools, making our network of campuses larger and more powerful.”
Over the past year, Rouge Campus has grown from 57 Canadian post-secondary schools to over 65; providing advertisers/marketers with coast-to-coast coverage and the ability to reach over 2.5 million students each and every day.
To spearhead the growth and development of Rouge Media Group’s newest venture, Alison Jacobs has been appointed to the role of National Director Rouge Beauty and Rouge Digital.
“As an organization, our focus over the past few months has been on building an outstanding network called Rouge Beauty, where we have taken our winning formula for media and marketing products, and adapted them to enable brands to connect with women within the beauty environment (salons, spas, nailbars), giving marketers an impactful alternative/compliment to magazines,” says Martin Poitras, President and Founder of Rouge Media Group. “The next step was to ensure we had the right leadership in place so this network takes off and grows instep with the success we’ve had across both our other networks, Campus and Resto-bar.”
Alison Jacobs, a member of Rouge’s executive team, was previously Brand Manger for Rouge Resto-Bar, where she oversaw and lead the development of Rouge’s Resto-Bar network nationally.
“Alison was a key contributor to the success of our Resto-Bar network, which over the past 5 years went from being a niche/specialty network to the number one large format indoor advertising Resto-Bar network. Her previous experience combined with her drive and determination, Rouge Beauty will no doubt be as equally successful as Campus and Resto-Bar,” declares Poitras.
Alison Jacobs has a pedigree for leading new ventures to success. Prior to joining Rouge she worked on the women’s publications team at Rogers Media and lead Eastern Canada sales at Canwest Interactive in Montreal, contributing to joint venture teams with print and television. Alison also spearheaded the launch of Zoom Media’s Medical Network.
Rouge Media Group is a leading multi-media company, in business for over eight years, delivering the 13-49 demographic, through four distinct networks: Rouge High School, Rouge Campus, Rouge Resto-Bar and Rouge Beauty. To find out more about Rouge, visit: www.rougemediagroup.com
Marketers and advertisers seeking to reach Women 18-49 now have a new choice; Rouge Media Group unveils Rouge Beauty. A first of its kind, Rouge Media Group has taken its winning combination of large format Indoor Murals, on-line advertising and customizable marketing/promotional offerings from the Campus and the Bar to the country’s leading hair salons, nail bars and spas.
Rouge Beauty is a national network, launching in over 250 venues in Toronto, Montreal and Vancouver, with extensive rollout plans for 2012. Launch partners on board with Rouge Beauty are Dolce Vita shoes and Elizabeth Grant International.
“This is our largest ad campaign ever for Dolce Vita in Canada,” says Glen Knott, President and Owner of Man Made Sales. “The salon and spa environment is key for us to showcase our shoes, as women look forward to the experience and leave feeling and looking better. The Rouge Beauty Indoor Murals deliver a truly captive consumer who will spend time focusing on our image and our product as opposed to a flip of the page or passing a billboard.”
Rouge Beauty is a network that provides marketers and media planners a captive audience in a positive setting, the targetability of magazines, with the impact of large format out-of-home murals.
“We are excited to be a part of this endeavor with Rouge, the Rouge Beauty Indoor Murals are a great platform for us to reach our targeted demographic, promoting people to get into their skin,” said Margot Grant Witz, Vice President of Global Direction for Elizabeth Grant International Inc.
Since the inception of Rouge Media Group over eight years ago, Rouge has actively pursued and taken a leadership role, either by creating marketing and media opportunities where nobody has gone before such as High School and now Beauty, to reinventing the Campus and Resto-Bar media landscapes. “The opportunities for a brand with Rouge in any of our networks, now including Rouge Beauty are limitless, from high impact media products like our Indoor Murals, to turnkey consumer activations, right down to product distribution and venue partner/sponsorships”, says Martin Poitras, President and Founder of Rouge Media Group.
Rouge Media Group is a leading multi-media company, in business for over eight years, delivering the 13-49 demographic, through four distinct networks: Rouge High School, Rouge Campus, Rouge Resto-Bar and Rouge Beauty. To find out more about Rouge, visit: our blog or our website.
