Rouge Campus and Publicis Partner to Help Ontario Students Vent

Rouge Campus and Publicis Toronto have launched a campaign for Good2Talk – a new helpline that helps Ontario post-secondary students deal with the stresses of university and college life. Decal-covered, vent frames were installed in 10 university and college campuses in high traffic areas. The message? Simple. If students need to “vent”, they can call Good2Talk.

“Good2Talk is a really important service for university and college students. So it was important for us to get our message out there in a really impactful way. Our friends at Rouge did a great job in bringing our vision to life.”  Duncan Bruce, President and Chief Creative Officer, Publicis, Canada.

 

31. March 2014 by Allison
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Rouge Media Group Integrates Digital OOH to its Resto-Bar Network

Rouge Media Group extends media mix with the integration of a DOOH program to provide added frequency to existing campaigns for advertisers in their Resto-Bar network. The DOOH program consists of 1000+ digital screens in 250+ top Resto-Bar venues across Canada.

The digital screens broadcast a programming mix that enhances the venue experience for consumers while also enabling advertisers to engage and interact with consumers through customizable content.

“We’ve always prided ourselves on the size and impact of our media offerings, and the integration of 1000+ digital screens to our Resto-Bar network truly does provide advertisers with tactical, time-sensitive reach for their campaigns,” Martin Poitras, CEO & Founder.

25. November 2013 by Allison
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Rouge Media Group Celebrates 1st Year of US Operations

In October 2012, Rouge expanded its Beauty network into the US, launching in top US markets of New York, Chicago, Los Angeles, San Francisco and Miami. Rouge has established long-term partnerships with over 1000 premium salons and spas. Advertisers to date include Amazon, Nestle and Fox Entertainment.

With the significant growth of Rouge Beauty in the US comes several key HR announcements. Linda Bueno, Director of Sales, recently joined Rouge with over 20 years of experience in the US OOH media industry. Linda was previously at Ubiquitous Media and Zoom Media.

Seema Whig, previously Director for Rouge Digital in Canada, transitions into Rouge’s New York office as a National Account Manager.

Jeff Mortensen joins Rouge as a National Account Manager with over 15 years of experience in media planning, promotions and account management. Jeff joins Rouge from Posterscope, one of the largest OOH media agencies in the US.

Alison Jacobs, Vice President and Director of Rouge Beauty North America.

Rouge Beauty is the first-ever and only network that offers targeted, large-format indoor murals to reach W18-49 in salon, spa and nail bar venues while they are in an ideal state of mind, with a dwell time of up to four hours.

23. October 2013 by Allison
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Rouge Media Group Expands and Realigns Montreal Team

Rouge Media Group continues to grow its Montreal team with the recruitment of both new and returning Rouge staff, as well as several internal promotions.

Sara Laverty-Lavoie returns to Rouge as National Account Director, Rouge Campus and Resto-Bar. Sara was previously with Astral Media.

Vincent De Meyer is appointed National Account Director, Rouge Campus and Resto-Bar with over three years of experience as an Account Manager at Zoom Media and les Canadiens de Montreal.

Marie-Josée Turbide is appointed Account Manager, Rouge Beauty having previously represented Rouge Campus and Resto-Bar.

Maxime Kennedy is promoted to Manager of Network Relationships and Development, having successfully facilitated expanding Rouge networks over the past year.

Philippe Verrucci joins Rouge’s operations team as Supervisor, Advertising Installations, with over 3 years experience as Frontline Distribution Manager at Labatt.

“We are thrilled to see Rouge’s team grow with the return of Rouge veterans, the recruitment of new staff with such extensive experience, and the internal promotion of staff that have proved to be strong assets to our team,” says Martin Poitras, CEO of Rouge Media Group.

For the past 10 years, Rouge Media Group has developed best-in-class successful media opportunities aimed at the 18-to-49 demographic by offering high-quality media spaces and promotional activation opportunities to advertisers and advertising agencies. At the same time, it has supported post-secondary educational institutions, as well as the most popular resto-bars and leading beauty salons in the country. With offices in Montréal, Toronto and Vancouver, Rouge Media offers five distinct and unique networks: Campus, Resto-Bar, Digital, Beauty and Experiential.

 

 

05. September 2013 by Allison
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Rouge Media wins a major decision against Zoom Media by the Court of Appeal of Quebec

Two decisions – Two wins – Versus Newad Media and Zoom Media 

Toronto, March 13, 2013 – Rouge Media Group is very pleased with the decision by the Court of Appeal of Quebec, dated March 13, 2013, that has totally granted its appeal against Zoom Media, thus reversing the Superior Court of Quebec’s decision, issued on April 6, 2011, that was forbidding Rouge Media to put its large and attractive advertising billboards in the establishments where Zoom Media has small restroom billboards.

The Court of Appeal explains that 98 percent of Zoom advertising inventory is composed of small advertising billboards (12 x 17 inches) used in restrooms while Rouge is offering its clients very different products, usually giant billboard banners (5 x7 ft.).  Zoom exclusivity is therefore limited to restrooms.

“We are very satisfied with this decision which is aligned with the favorable judgment issued on January 23 in the case of Rouge Media versus Newad Media. These two decisions are putting an end to a more than five year old litigation. The latest decision clearly acknowledges, once more, that we have always conducted our business activities in good faith for 10 years, in full compliance with the law and respect of our network partners, advertisers and agencies. Our advertising activities are innovative and beneficial for our partners, without creating any prejudice” said Martin Poitras, president of Rouge Media Group.

Rouge Media will continue to pursue its development plan and growth strategy, which are based on innovative products and the quality of the service it provides clients and partner-establishments.

Since its inception, Rouge Media has offered its clients winning media solutions and activation opportunities to reach their target audiences. Today, Rouge Media has more than 2,000 partners in Canada, including more than 700 establishments in its restaurant-bar network, more than 70 establishments on college and university campuses, more than 700 beauty salons and spas, and some 500-plus websites.

About Rouge Media Inc.

For the past 10 years, Rouge Media Group has developed best-in-class successful media concepts aimed at the 18-to-49 demographic by offering high-quality media spaces and promotional activation opportunities to advertisers and advertising agencies. At the same time, it has supported post-secondary educational institutions, as well as the most popular restaurant-bars and leading beauty salons in the country. With offices in Montréal, Toronto and Vancouver, Rouge Media offers four distinct and unique networks: Campus, Resto-Bar, Digital and Beauty. Rouge Media is an innovator, developing its networks by applying its WIN2 philosophy with advertisers and their consumers, and with its partners in various campaigns.

22. March 2013 by Allison
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Rouge Media Group Appoints New VP of Sales for Quebec & Maritimes

Rouge Media Group is proud to announce the appointment of Paul Desjardins as Vice-President of Sales for the Quebec and Maritimes markets. Desjardins will lead the strategic direction for the sales group for all Rouge Media properties in the Quebec and Maritimes markets.  He is bringing key relationships he has built with both agencies and direct clients after having worked for Leverage, Zoom Media, and RDS, a division of Bell Media.

 “Paul is a reputable senior sales and marketing executive within the media industry who brings a proven track record of success working hand in hand with Montreal advertising agencies. Paul has a natural ability to make people confortable and engaged.  It is clear to Rouge that successful media suppliers are the ones to propose real business partnerships to advertisers and agencies, not simply cookie cutter media plans.  Paul suits the bill and we are proud to have him join our team” says Martin Poitras, President.

 For the past 10 years, Rouge Media Group has developed best-in-class successful media opportunities aimed at the 18-to-49 demographic by offering high-quality media spaces and promotional activation opportunities to advertisers and advertising agencies. At the same time, it has supported post-secondary educational institutions, as well as the most popular resto-bars and leading beauty salons in the country. With offices in Montréal, Toronto and Vancouver, Rouge Media offers five distinct and unique networks: Campus, Resto-Bar, Digital, Beauty and Experiential.

25. February 2013 by Allison
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Rouge Media wins a major decision in the Court of Appeal of Quebec

Toronto/Montréal, January 23, 2013 – Rouge Media Group is very satisfied with the decision of the Court of Appeal of Quebec issued on (DATE), 2013.

“We are truly pleased with this decision that is putting an end to a long and unnecessary litigation. The decision clearly states that we have conducted our business activities for 10 years in full compliance with the law and respect with our network partners, advertisers and agencies,” said Martin Poitras, president of Rouge Media Group.

Rouge Media will continue to pursue its development plan and growth strategy, which are based on innovative products and the quality of the service it provides clients and partner-establishments.

Since its inception, Rouge Media offers its clients winning media solutions and activation opportunities to reach their target audiences. Rouge Media has five networks comprised of more than 2,000 partners in Canada, including more than 700 establishments in its restaurant-bar network, more than 70 establishments on college and university campuses, more than  700 beauty salons and spas, and some 500-plus websites.

 

About Rouge Media Inc.

For the past 10 years, Rouge Media Group has developed best-in-class successful media concepts aimed at the 18-to-49 demographic by offering high-quality media spaces and promotional activation opportunities to advertisers and advertising agencies. At the same time, it has supported post-secondary educational institutions, as well as the most popular restaurant-bars and leading beauty salons in the country. With offices in Montréal, Toronto and Vancouver, Rouge Media offers five distinct and unique networks: Campus, Resto-Bar, Digital, Beauty and Experiential. Rouge Media is an innovator, developing its networks by applying its WIN2 philosophy with advertisers and their consumers, and with its partners in various campaigns.

23. January 2013 by Allison
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Rouge Media Group Launches New Music Channel within Digital Network

Rouge Media Group expands their Digital network with the launch of a new channel, targeting Music lovers with its recent acquisition of an aggregate of over 200 music and music content sites. Included in the recent acquisition is the music-streaming frontrunner, Songza, as well as 911tabs.com, allthelyrics.com and azchords.com, just to name a few.

Rouge’s new music channel focuses on sites that are based on consumer’s music profile, allowing unique psychographic and behavioural targeting digital media opportunities.
“It’s very exciting to see Rouge Digital’s rapid growth and angle in the digital media marketplace, bridging the gap between our existing campus, and culture & entertainment channels,” says Rouge Media Group Digital Manager, Seema Whig. “Music enhances everyone’s lifestyle and daily activities, this portal allows for brands to be a part of that. Brands are always looking for ways to be more relevant with their messaging; this focus and these partnerships give them that opportunity while also providing a wide reach.”

Rouge Media Group’s Digital network provides clients with best-in-class online opportunities reaching the 18-49 demographic online through four highly targeted and unique digital channels: Campus, Culture & Entertainment, Music, Fashion & Beauty.

For 10 years Rouge Media Group has provided best-in-class media and activation opportunities reaching the 18-49 demographic. Rouge is the first media company in North America to have brought large format murals to strategic indoor spaces, where brands can make big statements.

10. December 2012 by Allison
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Rouge Media Group Expands Beauty Network with Your Space Salons

Rouge Media Group expands their Beauty network through a partnership with 35 salon venues under the Your Space Salon banner all strategically located within the busiest malls across the GTA. Your Space Salons is the largest chain of salons & spas in Ontario, and has been operating within high traffic malls such as The Eaton Centre, TD Centre, BCE Place, Fairview and Sherway Gardens for over 35 years.

“We liked the aspect of having other exciting visuals on the wall, other than the standard, traditional images everyone’s use to seeing in salons,” shared Your Space Salons’ Owner Floriana Ottaviani.

Rouge Media Group launched the first ever OOH large-format media opportunity reaching women 18-49 within the Beauty environment last year. Rouge’s Beauty network currently holds contracts with over 600 hair salons, nail bars and spas to date, and is on track to reach 1,000 venues by the end of the year within major Canadian urban markets.

For 10 years Rouge Media Group has provided best-in-class media and activation opportunities reaching the 18-49 demographic. Rouge is the first media company in North America to have brought large format murals to strategic indoor spaces, where brands can make big statements.

27. November 2012 by Allison
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Rouge Beauty in the Toronto Star

Rouge Media Group’s Beauty network is featured in today’s Toronto Star paper. We couldn’t be more proud of how quickly our Beauty network has expanded in merely a year, and most importantly, how well-received it has been amongst hundreds of beauty venues around the country.  We’re thrilled to give brands the opportunity to speak to women in these venues, especially while they are looking and feeling their best, and thus, in an ideal state of mind.

Read our story here:    http://www.thestar.com/business/article/1280578–rouge-media-targets-female-consumers-in-salons-and-nail-bars

01. November 2012 by Allison
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