If you haven’t heard a word about “Google Glass” yet, there are two possibilities: one, you are completely disconnected to any and all social media networks (Google Glass has been ‘trending’ for the past month); or two, you’ve been living under a rock. Seems to me that talk of Google Glass, which is scheduled to officially land in Google retail stores in 2014, is sweeping the globe.

This morning I came across a short article posted in ADWEEK,”Why Brands Are Already Looking at Google Glass, and Why Apple Should be Worried”, which raises several interesting and debatable questions. Let’s consider the proposed ‘qualm’ for Apple and other smart phone companies alike. Will this new remarkable technology really take over, leaving smart phones in the dust? My opinion – not a chance. The article states, “—it is not a phone; it is a really extravagant expansion for your current phone, like a BlueTooth headset for your eyes.”

Google Glass, without a doubt, pushes current technological boundaries; it is “digitally-enhanced headware”. Sure it will have various essential functions that smart phones already enable us to do, such as, “playing games, recording videos, ‘second-screening’ and finding local business on the go,” but it will never fully substitute or replace the smartphone. We are a busy society, always on the lookout for a quick fix and convenience. Smartphones are the full package and now with FaceTime and ‘second-screen’ capabilities, the iPhone is arguably the hottest and most ‘advanced’ item on the market.

It’s safe to say that the Google Glass will definitely have its spotlight as soon as it hits stores next year – but will it live up to the hype and potentially kick smart phones to the curb? We’ll have to wait and see but I predict it may be an unattainable (priced at $1,500) tech toy that will fall short of the buzz.

See the Google Glass video here: http://www.youtube.com/watch?feature=player_embedded&v=v1uyQZNg2vE